Kybun Ag
Double Sales in 12 Months
In the first year of cooperation, R17 was able to double sales for Kybun LLC in the USA with Performance Marketing. The partnership has now been expanded to include Europe and Asia and is just as successful.
The results
$1m+
120%
20%
Management Summary
In December 2020, R17 joined Secondhandbags AG as a shareholder and as a performance marketing and technology partner. Within a month we were able to set up a new shop - with a new CI / CD. At the same time, we were also very involved in the corporate strategy.
On January 4th, 2021, the long-awaited go-live of Secondhandbags.ch. Already in the first month we were able to increase the sales compared to the previous year 400% increase. One of the first great lessons learned in performance marketing was the long deliberation process from customers. The designer handbags are in the luxury segment and impulse purchases are rare.
The consequence is that retargeting becomes even more important. It also requires many touchpoints (cross-platform), i.e. on Facebook, Instagram, Pinterest and Google. We are currently achieving a return on ad spent across all paid media channels (ROAS) of over 10. We look forward to establishing the company as the market leader in Switzerland together with the managing director Emanuel Müller.
FaceBook ads
Instagram reels
Performance marketing
Shopify
Video creation
